Client: Today.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The logo concept is straightforward yet evocative: the letter ‘O’ is rendered as an eye—a metaphor for reading, observation, and exploration—while a clean underline reinforces the product’s positioning as a trusted news provider. The primary brand colour is black, chosen for maximum readability across diverse editorial layouts, from text‑heavy articles to image‑led stories.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Client: Today.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The logo concept is straightforward yet evocative: the letter ‘O’ is rendered as an eye—a metaphor for reading, observation, and exploration—while a clean underline reinforces the product’s positioning as a trusted news provider. The primary brand colour is black, chosen for maximum readability across diverse editorial layouts, from text‑heavy articles to image‑led stories.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Client: Today.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The primary goal was to craft a new cross‑service brand experience for both iOS and Android platforms, encompassing visual design, information architecture, user experience, prototyping, and final product delivery. The native app was designated as the main user‑facing channel. Key objectives included:
The logo concept is straightforward yet evocative: the letter ‘O’ is rendered as an eye—a metaphor for reading, observation, and exploration—while a clean underline reinforces the product’s positioning as a trusted news provider. The primary brand colour is black, chosen for maximum readability across diverse editorial layouts, from text‑heavy articles to image‑led stories.
The foundational UX was benchmarked against internal reference modules (e.g., NEWS JAPAN), then customised for local audience behaviours. All daily information—general news, weather, horoscopes, and video news—is aggregated into a single, unified content stream.
The interface adopts a horizontal menu catalogue structure, inspired by the sectioned layout of a printed broadsheet. This catalogue organises information hierarchically: top‑level categories (e.g., World, Politics, Business, Entertainment, Sports, Travel) each contain subordinate details. The information architecture is divided into two primary layouts:
The horizontal menu allows users to quickly jump to an area of interest, mirroring the instinctive flipping of newspaper sections. A bottom navigation bar provides quick access to real‑time headlines, the gift shop, LINE Pay, and the chat/social timeline, enabling users to share articles without leaving the reading experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Client: Today.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
啟動大會是迪士尼位於中國地區的年度盛事。活動主旨：發表迪士尼商業機密宏圖，邀請各領域的合作夥伴如製造商、銷售商和供應商來共襄盛舉。我們首要任務是執行策劃一個嶄新的活動場地，讓所有貴賓都沉浸體驗於迪士尼世界之中。
The logo concept is straightforward yet evocative: the letter ‘O’ is rendered as an eye—a metaphor for reading, observation, and exploration—while a clean underline reinforces the product’s positioning as a trusted news provider. The primary brand colour is black, chosen for maximum readability across diverse editorial layouts, from text‑heavy articles to image‑led stories.
該場館旨在融合迪士尼、皮克斯、星際大戰和漫威等品牌，打造出卓越的活動體驗。視覺效果色彩採用內部提供的品牌主色調，結合其品牌代表的 IP 執行主視覺設計內容。運用各LOGO標誌結合轉變成圖騰配置搭襯。此外，與過往不同的是，此次是透過三個主要 LED 數位產品牆進行了全新產品的展示方式，含概產品約莫 1500 種以上，向所有供應商/貴賓展示了全新的沉浸式的體驗。
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The critical challenge is to manage tons of products for four different types of notable brands on one big screen. The solution to these challenges is through UI/UX design to deliver interfaces that make technology more natural and enjoyable, bringing cohesion to each brand architecture and product type and establishing a straightforward brand narrative and tone.
The screen navigates attention through interactive motion. It also turns the entire space into a brilliant piece of public art by responding to how the user behaves and responding interactively using the whole screen. It allows audiences to experience fully realised areas where they can encounter large-scale works of art right where they are.
這次項目最具關鍵的挑戰於在大型數位牆上整合管理四種不同類型的品牌產品呈現。團隊透過UI/UX歷經數月的測試提出最佳的設計解決方案，創造出令人愉悅的介面，讓使用者體驗技術更加和諧，為每個品牌架構和產品類型帶來凝聚力，並建立更直覺的品牌敘述和基調。
數位牆可透過使用者互動形式方式即時回饋反應來引導注意力，當數位牆面呈現動態待機模式時，整體空間將轉變成一件絢麗的公共藝術品。讓來訪群眾可完全直觀沈浸欣賞的大型藝術作品。
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
A liberated digital products wall without restrictions, making numerous products browse accessible in arena corridor to the audience of thousands. That allows users to intuitively and closely view the works that catch their eye from among large quantities of images.
Users can use diverse operating methods to choose their favourite products on the large screen, including product enlargement, stylebooks, video playing, or a 360-degree view to see detailed information.
The solution, without any restrictions regarding location, allowed Disney to convey unlimited creativity put into it. For the first time, the suppliers/guests can directly discover their parent products that were rarely available for display.
不受限制的產品數位牆，使場地廊道來訪的數千名來賓同時可一次瀏覽眾多產品。透過使用者互動方式從大量圖像中直觀、近距離地選取查看想閱覽的產品。
使用者可以透過多種操作功能方式在大螢幕上選擇自己喜歡的商品，包括產品放大、樣本、影片播放或360度產品視角查看等詳細資訊。
該解決方案不受地點限制，使迪士尼能夠表達其中投入的無限創造力。讓來嘉賓可發現過往少於被展示的自身產品。
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Client: Today.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The primary goal was to craft a new cross‑service brand experience for both iOS and Android platforms, encompassing visual design, information architecture, user experience, prototyping, and final product delivery. The native app was designated as the main user‑facing channel. Key objectives included:
The logo concept is straightforward yet evocative: the letter ‘O’ is rendered as an eye—a metaphor for reading, observation, and exploration—while a clean underline reinforces the product’s positioning as a trusted news provider. The primary brand colour is black, chosen for maximum readability across diverse editorial layouts, from text‑heavy articles to image‑led stories.
The foundational UX was benchmarked against internal reference modules (e.g., NEWS JAPAN), then customised for local audience behaviours. All daily information—general news, weather, horoscopes, and video news—is aggregated into a single, unified content stream.
The interface adopts a horizontal menu catalogue structure, inspired by the sectioned layout of a printed broadsheet. This catalogue organises information hierarchically: top‑level categories (e.g., World, Politics, Business, Entertainment, Sports, Travel) each contain subordinate details. The information architecture is divided into two primary layouts:
The horizontal menu allows users to quickly jump to an area of interest, mirroring the instinctive flipping of newspaper sections. A bottom navigation bar provides quick access to real‑time headlines, the gift shop, LINE Pay, and the chat/social timeline, enabling users to share articles without leaving the reading experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
標誌設計回歸直覺與純粹：將字母「O」轉化為「眼睛」的意象，隱喻閱讀、觀察與探索；洗練的底線則強調產品作為可信賴新聞供應者的核心定位。品牌主色選用最具閱讀適性的經典黑，無論是文字密集的新聞或圖像導向的報導，都能完美適應。
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Client: Today.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The primary goal was to craft a new cross‑service brand experience for both iOS and Android platforms, encompassing visual design, information architecture, user experience, prototyping, and final product delivery. The native app was designated as the main user‑facing channel. Key objectives included:
The logo concept is straightforward yet evocative: the letter ‘O’ is rendered as an eye—a metaphor for reading, observation, and exploration—while a clean underline reinforces the product’s positioning as a trusted news provider. The primary brand colour is black, chosen for maximum readability across diverse editorial layouts, from text‑heavy articles to image‑led stories.
The foundational UX was benchmarked against internal reference modules (e.g., NEWS JAPAN), then customised for local audience behaviours. All daily information—general news, weather, horoscopes, and video news—is aggregated into a single, unified content stream.
The interface adopts a horizontal menu catalogue structure, inspired by the sectioned layout of a printed broadsheet. This catalogue organises information hierarchically: top‑level categories (e.g., World, Politics, Business, Entertainment, Sports, Travel) each contain subordinate details. The information architecture is divided into two primary layouts:
The horizontal menu allows users to quickly jump to an area of interest, mirroring the instinctive flipping of newspaper sections. A bottom navigation bar provides quick access to real‑time headlines, the gift shop, LINE Pay, and the chat/social timeline, enabling users to share articles without leaving the reading experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Client: Today.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The primary goal was to craft a new cross‑service brand experience for both iOS and Android platforms, encompassing visual design, information architecture, user experience, prototyping, and final product delivery. The native app was designated as the main user‑facing channel. Key objectives included:
The logo concept is straightforward yet evocative: the letter ‘O’ is rendered as an eye—a metaphor for reading, observation, and exploration—while a clean underline reinforces the product’s positioning as a trusted news provider. The primary brand colour is black, chosen for maximum readability across diverse editorial layouts, from text‑heavy articles to image‑led stories.
The foundational UX was benchmarked against internal reference modules (e.g., NEWS JAPAN), then customised for local audience behaviours. All daily information—general news, weather, horoscopes, and video news—is aggregated into a single, unified content stream.
The interface adopts a horizontal menu catalogue structure, inspired by the sectioned layout of a printed broadsheet. This catalogue organises information hierarchically: top‑level categories (e.g., World, Politics, Business, Entertainment, Sports, Travel) each contain subordinate details. The information architecture is divided into two primary layouts:
The horizontal menu allows users to quickly jump to an area of interest, mirroring the instinctive flipping of newspaper sections. A bottom navigation bar provides quick access to real‑time headlines, the gift shop, LINE Pay, and the chat/social timeline, enabling users to share articles without leaving the reading experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Client: Today.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The primary goal was to craft a new cross‑service brand experience for both iOS and Android platforms, encompassing visual design, information architecture, user experience, prototyping, and final product delivery. The native app was designated as the main user‑facing channel. Key objectives included:
The logo concept is straightforward yet evocative: the letter ‘O’ is rendered as an eye—a metaphor for reading, observation, and exploration—while a clean underline reinforces the product’s positioning as a trusted news provider. The primary brand colour is black, chosen for maximum readability across diverse editorial layouts, from text‑heavy articles to image‑led stories.
The foundational UX was benchmarked against internal reference modules (e.g., NEWS JAPAN), then customised for local audience behaviours. All daily information—general news, weather, horoscopes, and video news—is aggregated into a single, unified content stream.
The interface adopts a horizontal menu catalogue structure, inspired by the sectioned layout of a printed broadsheet. This catalogue organises information hierarchically: top‑level categories (e.g., World, Politics, Business, Entertainment, Sports, Travel) each contain subordinate details. The information architecture is divided into two primary layouts:
The horizontal menu allows users to quickly jump to an area of interest, mirroring the instinctive flipping of newspaper sections. A bottom navigation bar provides quick access to real‑time headlines, the gift shop, LINE Pay, and the chat/social timeline, enabling users to share articles without leaving the reading experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Client: Today.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
基於企業內部用戶數據流分析，現有應用程式已累積龐大的活躍用戶，為此團隊啟動了下一階段的策略擴展。我們的目標是為用戶打造一個全方位的智慧入口生態系，將即時新聞、電視串流、數位購物以及第三方支付服務完美整合於單一數位界面中。
The logo concept is straightforward yet evocative: the letter ‘O’ is rendered as an eye—a metaphor for reading, observation, and exploration—while a clean underline reinforces the product’s positioning as a trusted news provider. The primary brand colour is black, chosen for maximum readability across diverse editorial layouts, from text‑heavy articles to image‑led stories.
標誌設計回歸直覺與純粹：將字母「O」轉化為「眼睛」的意象，隱喻閱讀、觀察與探索；洗練的底線則強調產品作為可信賴新聞供應者的核心定位。品牌主色選用最具閱讀適性的經典黑，無論是文字密集的新聞或圖像導向的報導，都能完美適應。
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The primary goal was to craft a new cross‑service brand experience for both iOS and Android platforms, encompassing visual design, information architecture, user experience, prototyping, and final product delivery. The native app was designated as the main user‑facing channel. Key objectives included:
主要目標是為 iOS 與 Android 平台打造全新的跨服務品牌體驗，涵蓋視覺設計、資訊架構、使用者體驗、原型建構與最終產品交付。原生 APP 被定位為主要的用戶接觸渠道。關鍵目標包括：
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
The foundational UX was benchmarked against internal reference modules (e.g., NEWS JAPAN), then customised for local audience behaviours. All daily information—general news, weather, horoscopes, and video news—is aggregated into a single, unified content stream.
The interface adopts a horizontal menu catalogue structure, inspired by the sectioned layout of a printed broadsheet. This catalogue organises information hierarchically: top‑level categories (e.g., World, Politics, Business, Entertainment, Sports, Travel) each contain subordinate details. The information architecture is divided into two primary layouts:
The horizontal menu allows users to quickly jump to an area of interest, mirroring the instinctive flipping of newspaper sections. A bottom navigation bar provides quick access to real‑time headlines, the gift shop, LINE Pay, and the chat/social timeline, enabling users to share articles without leaving the reading experience.
基礎用戶體驗參考了內部標竿模組（如 NEWS JAPAN），並針對本地受眾的使用習慣進行客製化。所有日常資訊——一般新聞、天氣、星座、影音新聞——皆匯聚於單一統一的內容流中。
界面採用水平目錄結構，靈感源自實體報紙的版面分區。此目錄以階層式組織資訊：頂層類別（如全球、政治、商業、娛樂、體育、旅遊）各自包含下層細節。資訊架構劃分為兩種主要版型：
水平目錄讓用戶能快速切換至感興趣的區域，如同翻閱報紙的不同版面。底部導航列則提供即時頭條、禮品商店、LINE Pay 以及聊天／社群時間軸的快速入口，讓用戶無需中斷閱讀即可分享文章。
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
Following an internal user data stream analysis indicating a surge in active users, the corporation initiated a strategic expansion to transform their news application into an intelligent multi‑portal ecosystem. The core objective was to design a unified interface that integrates live news, streaming TV, curated shopping, and secure third‑party payment services into a single, cohesive digital experience.
