AKA

Art Direction • Branding Experience
AKA

AKA

Art Direction • Branding Experience
Distribute the Data in Social Streaming Precisely
YEAR
2022
Credits

Client: AKA, Inc.

GOAL

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

The visual identity is built upon an equilateral twin‑golden‑triangle formula—a geometric embodiment of AKA’s workflow: data‑driven precision, bilateral collaboration, and targeted market activation. The two interlocking triangles form the letter ‘A’, symbolising the relationship between the corporation and its clients. At their intersection, opposing vectors carve out a central square that reveals the letter ‘K’, representing the convergence of data, strategy, and execution.

Beyond form, this structure translates into a conceptual framework:

  • Point one (left triangle): identifying market needs through data analysis.
  • Point two (right triangle): delivering precise guidelines and support to clients.
  • Centre point (the square): synthesising insights to define strategies, match KOLs with target audiences, and amplify social exposure and sales. This resulted in higher client satisfaction and project success rates.

The pattern extension—featuring spades, hearts, diamonds, and clubs—was developed in response to the client’s creative direction, influenced by the Japanese drama Alice. The client requested the integration of playing card archetypes into the brand system. We translated this request into a flexible, hierarchical pattern system that distinguishes project categories and internal planning levels, blending data logic with a touch of narrative storytelling.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA
AKA
AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Next Project

AKA

Art Direction • Branding Experience
AKA

AKA

Art Direction • Branding Experience
Distribute the Data in Social Streaming Precisely
YEAR
2022
Credits

Client: AKA, Inc.

OVERVIEW

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

The visual identity is built upon an equilateral twin‑golden‑triangle formula—a geometric embodiment of AKA’s workflow: data‑driven precision, bilateral collaboration, and targeted market activation. The two interlocking triangles form the letter ‘A’, symbolising the relationship between the corporation and its clients. At their intersection, opposing vectors carve out a central square that reveals the letter ‘K’, representing the convergence of data, strategy, and execution.

Beyond form, this structure translates into a conceptual framework:

  • Point one (left triangle): identifying market needs through data analysis.
  • Point two (right triangle): delivering precise guidelines and support to clients.
  • Centre point (the square): synthesising insights to define strategies, match KOLs with target audiences, and amplify social exposure and sales. This resulted in higher client satisfaction and project success rates.

The pattern extension—featuring spades, hearts, diamonds, and clubs—was developed in response to the client’s creative direction, influenced by the Japanese drama Alice. The client requested the integration of playing card archetypes into the brand system. We translated this request into a flexible, hierarchical pattern system that distinguishes project categories and internal planning levels, blending data logic with a touch of narrative storytelling.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Next Project

AKA

Art Direction • Branding Experience
AKA

AKA

Art Direction • Branding Experience
Distribute the Data in Social Streaming Precisely
YEAR
2022
Credits

Client: AKA, Inc.

OVERVIEW

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.


AKA 專注於精準的數據分析與社群媒體洞察,協助企業建立兼具深度與策略性的品牌曝光。透過數據追蹤,精準尋找契合的文化風格傳播者(KOL),引導社群內容的有機生成,不僅有效促進商業成長,更確保品牌靈魂在目標市場中得到最準確的定位。

AKA
THE CONCEPT

The visual identity is built upon an equilateral twin‑golden‑triangle formula—a geometric embodiment of AKA’s workflow: data‑driven precision, bilateral collaboration, and targeted market activation. The two interlocking triangles form the letter ‘A’, symbolising the relationship between the corporation and its clients. At their intersection, opposing vectors carve out a central square that reveals the letter ‘K’, representing the convergence of data, strategy, and execution.

Beyond form, this structure translates into a conceptual framework:

  • Point one (left triangle): identifying market needs through data analysis.
  • Point two (right triangle): delivering precise guidelines and support to clients.
  • Centre point (the square): synthesising insights to define strategies, match KOLs with target audiences, and amplify social exposure and sales. This resulted in higher client satisfaction and project success rates.

The pattern extension—featuring spades, hearts, diamonds, and clubs—was developed in response to the client’s creative direction, influenced by the Japanese drama Alice. The client requested the integration of playing card archetypes into the brand system. We translated this request into a flexible, hierarchical pattern system that distinguishes project categories and internal planning levels, blending data logic with a touch of narrative storytelling.


品牌識別以「等邊雙黃金三角形」的幾何結構為基礎——這不僅是形式上的對稱,更是 AKA 核心工作流程的具象化:數據驅動的精準、雙向協作、以及目標市場的有效觸及。兩個相互扣合的三角形構成字母「A」,象徵企業與客戶之間共生的視角;在兩者精準交會處,由箭頭對稱剪裁出的方塊,低調浮現字母「K」,代表數據、策略與執行力的匯聚。

超越形式,這個結構進一步轉化為概念性框架:

  • 左三角形:透過數據分析識別市場需求。
  • 右三角形:為客戶提供精確的指引與支持。
  • 中心方塊:整合洞察以定義策略,媒合 KOL 與目標受眾,擴大社群曝光與銷售。

在圖騰延伸部分——黑桃、愛心、方塊、梅花——是回應客戶的創意方向而發展的。客戶深受日劇《愛麗絲》的影響,明確提出希望將經典撲克牌符號融入品牌系統中。我們將此需求轉譯為一套具階層性的靈活圖騰系統,能夠視覺化地區分專案類別與內部規劃層級,將理性的數據邏輯包裹於富有故事性的視覺敘事之中。

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Next Project

AKA

Art Direction • Branding Experience
AKA

AKA

Art Direction • Branding Experience
Distribute the Data in Social Streaming Precisely
YEAR
2022
Credits

Client: AKA, Inc.

Overview

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

啟動大會是迪士尼位於中國地區的年度盛事。活動主旨:發表迪士尼商業機密宏圖,邀請各領域的合作夥伴如製造商、銷售商和供應商來共襄盛舉。我們首要任務是執行策劃一個嶄新的活動場地,讓所有貴賓都沉浸體驗於迪士尼世界之中。

AKA
THE CONCEPT

The visual identity is built upon an equilateral twin‑golden‑triangle formula—a geometric embodiment of AKA’s workflow: data‑driven precision, bilateral collaboration, and targeted market activation. The two interlocking triangles form the letter ‘A’, symbolising the relationship between the corporation and its clients. At their intersection, opposing vectors carve out a central square that reveals the letter ‘K’, representing the convergence of data, strategy, and execution.

Beyond form, this structure translates into a conceptual framework:

  • Point one (left triangle): identifying market needs through data analysis.
  • Point two (right triangle): delivering precise guidelines and support to clients.
  • Centre point (the square): synthesising insights to define strategies, match KOLs with target audiences, and amplify social exposure and sales. This resulted in higher client satisfaction and project success rates.

The pattern extension—featuring spades, hearts, diamonds, and clubs—was developed in response to the client’s creative direction, influenced by the Japanese drama Alice. The client requested the integration of playing card archetypes into the brand system. We translated this request into a flexible, hierarchical pattern system that distinguishes project categories and internal planning levels, blending data logic with a touch of narrative storytelling.

該場館旨在融合迪士尼、皮克斯、星際大戰和漫威等品牌,打造出卓越的活動體驗。視覺效果色彩採用內部提供的品牌主色調,結合其品牌代表的 IP 執行主視覺設計內容。運用各LOGO標誌結合轉變成圖騰配置搭襯。此外,與過往不同的是,此次是透過三個主要 LED 數位產品牆進行了全新產品的展示方式,含概產品約莫 1500 種以上,向所有供應商/貴賓展示了全新的沉浸式的體驗。

1928_2019
AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

The CHALLENGE

The critical challenge is to manage tons of products for four different types of notable brands on one big screen. The solution to these challenges is through UI/UX design to deliver interfaces that make technology more natural and enjoyable, bringing cohesion to each brand architecture and product type and establishing a straightforward brand narrative and tone.

The screen navigates attention through interactive motion. It also turns the entire space into a brilliant piece of public art by responding to how the user behaves and responding interactively using the whole screen. It allows audiences to experience fully realised areas where they can encounter large-scale works of art right where they are.

這次項目最具關鍵的挑戰於在大型數位牆上整合管理四種不同類型的品牌產品呈現。團隊透過UI/UX歷經數月的測試提出最佳的設計解決方案,創造出令人愉悅的介面,讓使用者體驗技術更加和諧,為每個品牌架構和產品類型帶來凝聚力,並建立更直覺的品牌敘述和基調。 

數位牆可透過使用者互動形式方式即時回饋反應來引導注意力,當數位牆面呈現動態待機模式時,整體空間將轉變成一件絢麗的公共藝術品。讓來訪群眾可完全直觀沈浸欣賞的大型藝術作品。

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Impact

A liberated digital products wall without restrictions, making numerous products browse accessible in arena corridor to the audience of thousands. That allows users to intuitively and closely view the works that catch their eye from among large quantities of images.

Users can use diverse operating methods to choose their favourite products on the large screen, including product enlargement, stylebooks, video playing, or a 360-degree view to see detailed information.

The solution, without any restrictions regarding location, allowed Disney to convey unlimited creativity put into it. For the first time, the suppliers/guests can directly discover their parent products that were rarely available for display.

不受限制的產品數位牆,使場地廊道來訪的數千名來賓同時可一次瀏覽眾多產品。透過使用者互動方式從大量圖像中直觀、近距離地選取查看想閱覽的產品。

 

使用者可以透過多種操作功能方式在大螢幕上選擇自己喜歡的商品,包括產品放大、樣本、影片播放或360度產品視角查看等詳細資訊。

該解決方案不受地點限制,使迪士尼能夠表達其中投入的無限創造力。讓來嘉賓可發現過往少於被展示的自身產品。

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Next Project

AKA

Art Direction • Branding Experience
AKA

AKA

Art Direction • Branding Experience
Distribute the Data in Social Streaming Precisely
YEAR
2022
Credits

Client: AKA, Inc.

OVERVIEW

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.


AKA 專注於精準的數據分析與社群媒體洞察,協助企業建立兼具深度與策略性的品牌曝光。透過數據追蹤,精準尋找契合的文化風格傳播者(KOL),引導社群內容的有機生成,不僅有效促進商業成長,更確保品牌靈魂在目標市場中得到最準確的定位。

AKA
THE CONCEPT

The visual identity is built upon an equilateral twin‑golden‑triangle formula—a geometric embodiment of AKA’s workflow: data‑driven precision, bilateral collaboration, and targeted market activation. The two interlocking triangles form the letter ‘A’, symbolising the relationship between the corporation and its clients. At their intersection, opposing vectors carve out a central square that reveals the letter ‘K’, representing the convergence of data, strategy, and execution.

Beyond form, this structure translates into a conceptual framework:

  • Point one (left triangle): identifying market needs through data analysis.
  • Point two (right triangle): delivering precise guidelines and support to clients.
  • Centre point (the square): synthesising insights to define strategies, match KOLs with target audiences, and amplify social exposure and sales. This resulted in higher client satisfaction and project success rates.

The pattern extension—featuring spades, hearts, diamonds, and clubs—was developed in response to the client’s creative direction, influenced by the Japanese drama Alice. The client requested the integration of playing card archetypes into the brand system. We translated this request into a flexible, hierarchical pattern system that distinguishes project categories and internal planning levels, blending data logic with a touch of narrative storytelling.


品牌識別以「等邊雙黃金三角形」的幾何結構為基礎——這不僅是形式上的對稱,更是 AKA 核心工作流程的具象化:數據驅動的精準、雙向協作、以及目標市場的有效觸及。兩個相互扣合的三角形構成字母「A」,象徵企業與客戶之間共生的視角;在兩者精準交會處,由箭頭對稱剪裁出的方塊,低調浮現字母「K」,代表數據、策略與執行力的匯聚。

超越形式,這個結構進一步轉化為概念性框架:

  • 左三角形:透過數據分析識別市場需求。
  • 右三角形:為客戶提供精確的指引與支持。
  • 中心方塊:整合洞察以定義策略,媒合 KOL 與目標受眾,擴大社群曝光與銷售。

在圖騰延伸部分——黑桃、愛心、方塊、梅花——是回應客戶的創意方向而發展的。客戶深受日劇《愛麗絲》的影響,明確提出希望將經典撲克牌符號融入品牌系統中。我們將此需求轉譯為一套具階層性的靈活圖騰系統,能夠視覺化地區分專案類別與內部規劃層級,將理性的數據邏輯包裹於富有故事性的視覺敘事之中。

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

The pattern design mainly derives from the founder's influence on the drama. Therefore, combine playing card icons spades, hearts, diamonds, and clubs with the logo trademark to develop new original patterns as hierarchical categories. Functionally, it can be set to distinguish the level of case categories, further applied to internal planning.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA
AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Next Project

AKA

Art Direction • Branding Experience
AKA

AKA

Art Direction • Branding Experience
Distribute the Data in Social Streaming Precisely
YEAR
2022
Credits

Client: AKA, Inc.

OVERVIEW

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.


AKA 專注於精準的數據分析與社群媒體洞察,協助企業建立兼具深度與策略性的品牌曝光。透過數據追蹤,精準尋找契合的文化風格傳播者(KOL),引導社群內容的有機生成,不僅有效促進商業成長,更確保品牌靈魂在目標市場中得到最準確的定位。

ozfair_logo_motional
THE CONCEPT

The visual identity is built upon an equilateral twin‑golden‑triangle formula—a geometric embodiment of AKA’s workflow: data‑driven precision, bilateral collaboration, and targeted market activation. The two interlocking triangles form the letter ‘A’, symbolising the relationship between the corporation and its clients. At their intersection, opposing vectors carve out a central square that reveals the letter ‘K’, representing the convergence of data, strategy, and execution.

Beyond form, this structure translates into a conceptual framework:

  • Point one (left triangle): identifying market needs through data analysis.
  • Point two (right triangle): delivering precise guidelines and support to clients.
  • Centre point (the square): synthesising insights to define strategies, match KOLs with target audiences, and amplify social exposure and sales. This resulted in higher client satisfaction and project success rates.

The pattern extension—featuring spades, hearts, diamonds, and clubs—was developed in response to the client’s creative direction, influenced by the Japanese drama Alice. The client requested the integration of playing card archetypes into the brand system. We translated this request into a flexible, hierarchical pattern system that distinguishes project categories and internal planning levels, blending data logic with a touch of narrative storytelling.


品牌識別以「等邊雙黃金三角形」的幾何結構為基礎——這不僅是形式上的對稱,更是 AKA 核心工作流程的具象化:數據驅動的精準、雙向協作、以及目標市場的有效觸及。兩個相互扣合的三角形構成字母「A」,象徵企業與客戶之間共生的視角;在兩者精準交會處,由箭頭對稱剪裁出的方塊,低調浮現字母「K」,代表數據、策略與執行力的匯聚。

超越形式,這個結構進一步轉化為概念性框架:

  • 左三角形:透過數據分析識別市場需求。
  • 右三角形:為客戶提供精確的指引與支持。
  • 中心方塊:整合洞察以定義策略,媒合 KOL 與目標受眾,擴大社群曝光與銷售。

在圖騰延伸部分——黑桃、愛心、方塊、梅花——是回應客戶的創意方向而發展的。客戶深受日劇《愛麗絲》的影響,明確提出希望將經典撲克牌符號融入品牌系統中。我們將此需求轉譯為一套具階層性的靈活圖騰系統,能夠視覺化地區分專案類別與內部規劃層級,將理性的數據邏輯包裹於富有故事性的視覺敘事之中。

AKA
AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Next Project

AKA

Art Direction • Branding Experience
AKA

AKA

Art Direction • Branding Experience
Distribute the Data in Social Streaming Precisely
YEAR
2022
Credits

Client: AKA, Inc.

OVERVIEW

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.


AKA 專注於精準的數據分析與社群媒體洞察,協助企業建立兼具深度與策略性的品牌曝光。透過數據追蹤,精準尋找契合的文化風格傳播者(KOL),引導社群內容的有機生成,不僅有效促進商業成長,更確保品牌靈魂在目標市場中得到最準確的定位。

AKA
THE CONCEPT

The visual identity is built upon an equilateral twin‑golden‑triangle formula—a geometric embodiment of AKA’s workflow: data‑driven precision, bilateral collaboration, and targeted market activation. The two interlocking triangles form the letter ‘A’, symbolising the relationship between the corporation and its clients. At their intersection, opposing vectors carve out a central square that reveals the letter ‘K’, representing the convergence of data, strategy, and execution.

Beyond form, this structure translates into a conceptual framework:

  • Point one (left triangle): identifying market needs through data analysis.
  • Point two (right triangle): delivering precise guidelines and support to clients.
  • Centre point (the square): synthesising insights to define strategies, match KOLs with target audiences, and amplify social exposure and sales. This resulted in higher client satisfaction and project success rates.

The pattern extension—featuring spades, hearts, diamonds, and clubs—was developed in response to the client’s creative direction, influenced by the Japanese drama Alice. The client requested the integration of playing card archetypes into the brand system. We translated this request into a flexible, hierarchical pattern system that distinguishes project categories and internal planning levels, blending data logic with a touch of narrative storytelling.


品牌識別以「等邊雙黃金三角形」的幾何結構為基礎——這不僅是形式上的對稱,更是 AKA 核心工作流程的具象化:數據驅動的精準、雙向協作、以及目標市場的有效觸及。兩個相互扣合的三角形構成字母「A」,象徵企業與客戶之間共生的視角;在兩者精準交會處,由箭頭對稱剪裁出的方塊,低調浮現字母「K」,代表數據、策略與執行力的匯聚。

超越形式,這個結構進一步轉化為概念性框架:

  • 左三角形:透過數據分析識別市場需求。
  • 右三角形:為客戶提供精確的指引與支持。
  • 中心方塊:整合洞察以定義策略,媒合 KOL 與目標受眾,擴大社群曝光與銷售。

在圖騰延伸部分——黑桃、愛心、方塊、梅花——是回應客戶的創意方向而發展的。客戶深受日劇《愛麗絲》的影響,明確提出希望將經典撲克牌符號融入品牌系統中。我們將此需求轉譯為一套具階層性的靈活圖騰系統,能夠視覺化地區分專案類別與內部規劃層級,將理性的數據邏輯包裹於富有故事性的視覺敘事之中。

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Next Project

AKA

Art Direction • Branding Experience
AKA

AKA

Art Direction • Branding Experience
Distribute the Data in Social Streaming Precisely
YEAR
2022
Credits

Client: AKA, Inc.

OVERVIEW

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.


AKA 專注於精準的數據分析與社群媒體洞察,協助企業建立兼具深度與策略性的品牌曝光。透過數據追蹤,精準尋找契合的文化風格傳播者(KOL),引導社群內容的有機生成,不僅有效促進商業成長,更確保品牌靈魂在目標市場中得到最準確的定位。

AKA
THE CONCEPT

The visual identity is built upon an equilateral twin‑golden‑triangle formula—a geometric embodiment of AKA’s workflow: data‑driven precision, bilateral collaboration, and targeted market activation. The two interlocking triangles form the letter ‘A’, symbolising the relationship between the corporation and its clients. At their intersection, opposing vectors carve out a central square that reveals the letter ‘K’, representing the convergence of data, strategy, and execution.

Beyond form, this structure translates into a conceptual framework:

  • Point one (left triangle): identifying market needs through data analysis.
  • Point two (right triangle): delivering precise guidelines and support to clients.
  • Centre point (the square): synthesising insights to define strategies, match KOLs with target audiences, and amplify social exposure and sales. This resulted in higher client satisfaction and project success rates.

The pattern extension—featuring spades, hearts, diamonds, and clubs—was developed in response to the client’s creative direction, influenced by the Japanese drama Alice. The client requested the integration of playing card archetypes into the brand system. We translated this request into a flexible, hierarchical pattern system that distinguishes project categories and internal planning levels, blending data logic with a touch of narrative storytelling.


品牌識別以「等邊雙黃金三角形」的幾何結構為基礎——這不僅是形式上的對稱,更是 AKA 核心工作流程的具象化:數據驅動的精準、雙向協作、以及目標市場的有效觸及。兩個相互扣合的三角形構成字母「A」,象徵企業與客戶之間共生的視角;在兩者精準交會處,由箭頭對稱剪裁出的方塊,低調浮現字母「K」,代表數據、策略與執行力的匯聚。

超越形式,這個結構進一步轉化為概念性框架:

  • 左三角形:透過數據分析識別市場需求。
  • 右三角形:為客戶提供精確的指引與支持。
  • 中心方塊:整合洞察以定義策略,媒合 KOL 與目標受眾,擴大社群曝光與銷售。

在圖騰延伸部分——黑桃、愛心、方塊、梅花——是回應客戶的創意方向而發展的。客戶深受日劇《愛麗絲》的影響,明確提出希望將經典撲克牌符號融入品牌系統中。我們將此需求轉譯為一套具階層性的靈活圖騰系統,能夠視覺化地區分專案類別與內部規劃層級,將理性的數據邏輯包裹於富有故事性的視覺敘事之中。

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA
AKA
AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Next Project

AKA

Art Direction • Branding Experience
AKA

AKA

Art Direction • Branding Experience
Distribute the Data in Social Streaming Precisely
YEAR
2022
Credits

Client: AKA, Inc.

OVERVIEW

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA
THE BRAND CONCEPT

The visual identity is built upon an equilateral twin‑golden‑triangle formula—a geometric embodiment of AKA’s workflow: data‑driven precision, bilateral collaboration, and targeted market activation. The two interlocking triangles form the letter ‘A’, symbolising the relationship between the corporation and its clients. At their intersection, opposing vectors carve out a central square that reveals the letter ‘K’, representing the convergence of data, strategy, and execution.

Beyond form, this structure translates into a conceptual framework:

  • Point one (left triangle): identifying market needs through data analysis.
  • Point two (right triangle): delivering precise guidelines and support to clients.
  • Centre point (the square): synthesising insights to define strategies, match KOLs with target audiences, and amplify social exposure and sales. This resulted in higher client satisfaction and project success rates.

The pattern extension—featuring spades, hearts, diamonds, and clubs—was developed in response to the client’s creative direction, influenced by the Japanese drama Alice. The client requested the integration of playing card archetypes into the brand system. We translated this request into a flexible, hierarchical pattern system that distinguishes project categories and internal planning levels, blending data logic with a touch of narrative storytelling.

The pattern design mainly derives from the founder's influence on the drama. Therefore, combine playing card icons spades, hearts, diamonds, and clubs with the logo trademark to develop new original patterns as hierarchical categories. Functionally, it can be set to distinguish the level of case categories, further applied to internal planning.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

THE GOAL


AKA 專注於精準的數據分析與社群媒體洞察,協助企業建立兼具深度與策略性的品牌曝光。透過數據追蹤,精準尋找契合的文化風格傳播者(KOL),引導社群內容的有機生成,不僅有效促進商業成長,更確保品牌靈魂在目標市場中得到最準確的定位。

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

THE UX


品牌識別以「等邊雙黃金三角形」的幾何結構為基礎——這不僅是形式上的對稱,更是 AKA 核心工作流程的具象化:數據驅動的精準、雙向協作、以及目標市場的有效觸及。兩個相互扣合的三角形構成字母「A」,象徵企業與客戶之間共生的視角;在兩者精準交會處,由箭頭對稱剪裁出的方塊,低調浮現字母「K」,代表數據、策略與執行力的匯聚。

超越形式,這個結構進一步轉化為概念性框架:

  • 左三角形:透過數據分析識別市場需求。
  • 右三角形:為客戶提供精確的指引與支持。
  • 中心方塊:整合洞察以定義策略,媒合 KOL 與目標受眾,擴大社群曝光與銷售。

在圖騰延伸部分——黑桃、愛心、方塊、梅花——是回應客戶的創意方向而發展的。客戶深受日劇《愛麗絲》的影響,明確提出希望將經典撲克牌符號融入品牌系統中。我們將此需求轉譯為一套具階層性的靈活圖騰系統,能夠視覺化地區分專案類別與內部規劃層級,將理性的數據邏輯包裹於富有故事性的視覺敘事之中。

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

AKA

AKA specialises in precision data analytics and social media intelligence, empowering enterprises to cultivate meaningful brand exposure. Campaigns delivered measurable increases in engagement and market reach. By tracking and identifying the right cultural tastemakers (KOLs), AKA guides the development of social content that elevates sales while ensuring the brand’s core identity is thoughtfully positioned within the target market.

Next Project
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